If you already spend all your time on Facebook, Pinterest, Instagram and Twitter, why not make a career out of it? As the world of marketing changes, there is now more emphasis than ever on social media platforms. That means that a whole lot of new job roles are emerging, which could be ideal for you. If you are unsure about where to start your new career, you have come to the right place. Here is all the advice you will ever need.
Get experience using platforms
The first thing you need to do is ensure that you understand the various platforms available to you. You should spend a little time exploring the different social media sites and seeing what each of them has to offer. If you only use a couple of sites at the moment, it could be time to expand your reach and find out what else is out there.
Come up with some creative ideas
Despite what you might think, social media marketing is not all about writing statuses and tagging people. If you want to make a career in this industry, you need to have original ideas that work for each of your clients. You should keep in mind that every client is unique, and so they need an individual strategy. Much of your work will be solo work, which means that you will have the freedom to dictate the marketing strategy.
Get a marketing qualification
Once you have got to grips with the basic rules, you need to ensure that you have what it takes to get the job of your dreams. You could benefit by getting an official marketing qualification. Companies such as The Marketing Division offer qualifications that could help you. The idea here is to enhance your skills as much as possible while you study. If you start a marketing course, it shows future employers that you are serious about your career choice.
Try to build your personal profile
If you want to promote businesses online, you first need to learn how it works. You should start by attempting to raise your personal profile online. This tip will help because potential employers will look at your profiles to see whether you have what it takes. It will also mean that you get the skills you need to promote brands. You should have a target in mind before you start. That way, you have something to work towards on a daily basis.
Learn about social media data
Believe it or not, this industry can be quite technical. If you have never done any social media promotion before, you will need to learn a little about the data side of things. You can use analytic tools to see what does and does not work online. This method is an excellent way of evaluating your progress when you start using social media.
Try your hand at charity promotion
If you want to get some hands-on experience, you should volunteer at a charity for a while. Many charities need help with their social media strategy, and you could be just the person to give them the support they need. If you volunteer to run the social media accounts of a local charity, you will get the experience you need. Then, when you apply for your first job, you can show them that you have had experience of running an organization’s platforms.
Social media marketing is an area that will continue to grow and, of course, change in coming years. This sector is only going to thrive and get larger, and so it will pay to land a role right now.